Scotland’s leading seaweed brand, Mara Seaweed, today announce a deal with supermarket chain Morrisons.
The new listing will make Furikake available to UK consumers for the first time, including London and the South-East. Previously Furikake had only been launched in America, as part of tailored meal boxes.
The launch is Mara’s first expansion into a major UK supermarket and the biggest deal of its kind for a seaweed seasoning.
The deal comes as Morrisons reports a fourth consecutive quarter of like-for-like sales growth, part of a strategy to offer consumers more ‘upmarket’ produce.
Mara’s co-founder and “SeaEO” Fiona Houston thinks Mara and Morrisons are a perfect match, because “seaweed is an ancient superfood for modern thinkers.”
“We’re delighted to partner with Morrisons,” Houston said. “It’s an exciting time for both of us. We share the belief that seaweed is relevant to a British public ready to explore it as an ingredient beyond sushi.”
As well as enhancing the flavour of food, Mara Seaweed offers unrivalled health benefits.
Shony [show-knee] combines several nutrient-rich seaweed species, hand-harvested from select spots in Celtic waters.
The unique blend is designed to bring a powerful boost of minerals, fibre, protein and iodine to meals, in a combination not found anywhere else.
Shony was also created to have a versatile ‘mild ‘n’ wild’ sea flavour, suitable for enhancing not just fish and chicken dishes, but desserts and baking too.
It was described as “inexplicably delicious” by Great British Bake Off judge Paul Hollywood when he tried it in 2014.
Furikake [fury-khaki] is a popular shake-on rice seasoning in Japan. It was created after World War I to address the lack of calcium in the Japanese diet.
Mara’s Furikake combines spicy chilli flakes, savoury black and white sesame seeds and salty, smoky dulse, a red seaweed sustainably harvested by Mara in Scotland and Ireland.
Together, these ingredients create an easy-to-use condiment that adds an East-West flavour fusion to rice, eggs, salmon and stir-fries.
“Our seaweed products are designed to add essential everyday nutrition to breakfast, lunch or dinner,” says Houston. “We look forward to seeing them on kitchen counters and dinner tables across the UK.”
Working in partnership with SAMS and Otter Ferry Seafish Ltd, MARA Seaweed has developed commercially viable tank-based seaweed cultivation. Seaweed is referred to as 'the superfood of the sea', and is the most highly mineralized vegetable on earth. Seasoning derived from seaweed is being used increasingly by chefs as an alternative to salt, for both its nutritional value and flavour.
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